Cookie Policy

Last Updated: 10 June 2026

What are cookies?

This Cookie Policy explains what cookies are and how we use them, the types of cookies we use i.e, the information we collect using cookies and how that information is used, and how to manage the cookie settings.

Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make it more secure, provide better user experience, and understand how the website performs and to analyze what works and where it needs improvement.

How do we use cookies?

As most online services, our website uses first-party and third-party cookies for several purposes. First-party cookies are set on our own domain: some are strictly necessary for the website to function, while others — such as the analytics and marketing cookies listed in the tables below — contain unique identifiers that may qualify as personal data and are used only in line with your consent choices.

The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.

Cookie Consent Management: We use vanilla-cookieconsent to manage cookie consent preferences. The consent experience varies by your location:

EU/EEA, UK, and Switzerland: A consent banner appears on your first visit. No non-essential cookies are set until you grant consent. You can accept all, reject all, or customise by category.
United States: Cookies are activated by default. California residents can opt out of advertising cookies via the "Do Not Sell or Share My Info" link in the footer.
Other regions: Cookies are activated by default. You can manage cookies through your browser settings.

Your approximate location is derived from your IP address via Cloudflare's geolocation headers. This is personal data, processed transiently to operate the website, apply the correct regional privacy controls, and display your approximate position relative to our office on an interactive map in our footer; we do not build or store a persistent geolocation profile from it.

Google Consent Mode v2: We implement Google's Consent Mode v2. For EU/EEA/UK/Swiss visitors, Google Analytics operates in a privacy-preserving "cookieless" mode until analytics consent is granted. For visitors in other regions, Google Analytics operates in full mode by default.

Types of Cookies we use

Necessary

Necessary cookies are required to enable the basic features of this site. These cookies do not store any personally identifiable data.

Cookie	Description	Duration
cc_cookie	Stores your cookie consent preferences	6 months

Functional

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features. We currently do not set any functional cookies.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

Cookie	Description	Duration
_ga	Google Analytics — distinguishes unique users	2 years
_ga_*	Google Analytics — maintains session state	2 years
_gid	Google Analytics — distinguishes users	24 hours
_lfa	Leadfeeder (Dealfront) — identifies visiting companies	2 years
_lfa_test_cookie_stored	Leadfeeder — checks if cookies are supported	Session
mf_user	Mouseflow — unique visitor identifier for session replay	90 days
mf_*	Mouseflow — session recording data	Session

Marketing

Marketing cookies are used to track visitors across websites and understand visitor journeys. We use HubSpot for contact-level journey tracking, RB2B for person-level visitor identification (United States visitors only), LinkedIn Insight Tag for ad conversion tracking, and Meta Pixel for ad measurement and retargeting.

The RB2B cookies (_reb2b*) are loaded only for visitors located in the United States; they are suppressed for visitors in the EU/EEA, the UK and Switzerland regardless of any cookie-banner choice. For US visitors, RB2B operates on a default-on basis, which you can opt out of via the "Do Not Sell or Share My Info" link in the footer.

Cookie	Description	Duration
__hstc	HubSpot — tracks visitor sessions	6 months
__hssc	HubSpot — tracks session count	30 minutes
__hsrc	HubSpot — checks if visitor restarted browser	Session
hubspotutk	HubSpot — identifies returning visitors	6 months
_reb2bgeo	RB2B — visitor geolocation data	1 month
_reb2bsessionID	RB2B — session identifier	Session
_reb2buid	RB2B — unique visitor identifier	1 year
_reb2butk	RB2B — user tracking key	1 year
_reb2bloaded	RB2B — tracks if script loaded	Session
li_sugr	LinkedIn Insight — browser identifier	3 months
li_fat_id	LinkedIn Insight — member indirect identifier	30 days
UserMatchHistory	LinkedIn — ad ID syncing	30 days
AnalyticsSyncHistory	LinkedIn — analytics ID syncing	30 days
_fbp	Meta Pixel — browser identifier for ad delivery	3 months
_fbc	Meta Pixel — click identifier from ad URL	3 months

You can modify your cookie settings at any time by clicking the "Manage Cookies" button in the website footer. This will open the cookie preferences modal where you can toggle each category on or off and save your preferences.

When you revoke consent for a category, the associated cookies are automatically cleared from your browser.

In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. Listed below are the links to the support documents on how to manage and delete cookies from the major web browsers.