Cookie Policy

Last Updated: 14 March 2026

What are cookies?

This Cookie Policy explains what cookies are and how we use them, the types of cookies we use i.e, the information we collect using cookies and how that information is used, and how to manage the cookie settings.

Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make it more secure, provide better user experience, and understand how the website performs and to analyze what works and where it needs improvement.

How do we use cookies?

As most online services, our website uses first-party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.

The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.

Cookie Consent Management: We use vanilla-cookieconsent to manage cookie consent preferences. When you first visit our site, a consent banner appears allowing you to accept all cookies, reject all, or manage your preferences by category.

Google Consent Mode v2: We implement Google's Consent Mode v2, which means Google Analytics loads on every page visit but operates in a privacy-preserving "cookieless" mode when you haven't granted analytics consent. In this mode, no cookies are set and only anonymous, aggregated pings are sent to help us understand basic traffic patterns.

Types of Cookies we use

Necessary

Necessary cookies are required to enable the basic features of this site. These cookies do not store any personally identifiable data.

Cookie	Description	Duration
cc_cookie	Stores your cookie consent preferences	6 months

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedback, and other third-party features. Currently unused but available for future enhancements.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

Cookie	Description	Duration
_ga	Google Analytics — distinguishes unique users	2 years
_ga_*	Google Analytics — maintains session state	2 years
_gid	Google Analytics — distinguishes users	24 hours

Marketing

Marketing cookies are used to track visitors across websites and understand visitor journeys. We use HubSpot for contact-level journey tracking and RB2B for anonymous company identification.

Cookie	Description	Duration
__hstc	HubSpot — tracks visitor sessions	6 months
__hssc	HubSpot — tracks session count	30 minutes
__hsrc	HubSpot — checks if visitor restarted browser	Session
hubspotutk	HubSpot — identifies returning visitors	6 months
_reb2bgeo	RB2B — visitor geolocation data	1 month
_reb2bsessionID	RB2B — session identifier	Session

You can modify your cookie settings at any time by clicking the "Manage Cookies" button in the website footer. This will open the cookie preferences modal where you can toggle each category on or off and save your preferences.

When you revoke consent for a category, the associated cookies are automatically cleared from your browser.

In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. Listed below are the links to the support documents on how to manage and delete cookies from the major web browsers.